My name is Yael Rosenthal, and I am the CEO of Yama+.   After years in advertising and coaching I decided to start YAMA+.  Why?  My father was facing major gum surgery. The goal was to create a toothpaste that would help prevent the need for this operation.

Our small team started by combining Dead Sea Water, essential natural oils and other all-natural ingredients and we created a prototype product. My father tried it and the results were impressive. In just a few weeks, the toothpaste helped his gums and his surgery was cancelled.

Once we understood that we have something really unique in hand, we have consulted with top experts in the field of dental care and oral hygiene and all were in agreement that this product should become available for everyone.

YAMA+ is a toothpaste that we use ourselves. It is 100% natural and uses the power of the Dead Sea to revolutionize the world of oral hygiene.

I’ve been in business a long time, and I don’t believe in “amazing” cures. But, according to dentists and hygienists, our formulation really worked. That’s why we’re bringing it to people around the world.

Because at YAMA, it’s personal.